The Artisan's Shop

Project Overview

The Artisans Shop is a website for selling handmade crafts and goods involves creating a visually appealing and user-friendly platform that showcases the unique indian artistry and craftsmanship of the products. The design should reflect the authenticity and cultural heritage of the crafts, with a warm and inviting aesthetic. Attention given to intuitive navigation, showcasing product details and encouraging artisans. The goal is to create a attractive and immersive online space that celebrates the beauty of handmade creations.

Figma Prototype

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Problem

The lack of clear classification, limited selection, and the absence of artist profiles on websites overwhelms users. Finding affordable crafts that fit their budget is difficult for them. Additionally, they struggle to find gifts and run across checkout procedures that don't offer gift-wrapping options. They are looking for a solution that offers simple navigation, in-depth artist profiles, price range filters, and a simple gifting process.

Solution

To address these pain points, our solution is to implement an intuitive website interface with clear categories and filters, enabling easy navigation and discovery of crafts. Each product listing will include a comprehensive artist profile. Price range filters will help users narrow down their search within their budget. A dedicated gift section will offer curated collections, while convenient gift-wrapping services and personalized note options will enhance the gifting experience.

Pain Points & Solutions

1.

Pain Point

Users overwhelmed by websites with unclear categorization and limited selection of products.

Solution

Implement intuitive navigation with clear categories and filters for seamless browsing and discovering crafts on the website.

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2.

Pain Point

Users disliking missing artist profiles and descriptions on the website.

Solution

Ensuring complete artist profiles and descriptions are provided to enhance user experience and promote artisan engagement.

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3.

Pain Point

Users facing limited budget constraints, searching for affordable handmade crafts without price range filters, leading to time wastage.

Solution

Provide price range filters for efficient browsing, enabling users to find affordable handmade crafts within their budget.

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4.

Pain Point

Lack of a dedicated gift section or suggestions for different occasions.

Solution

Create a dedicated gift section with curated collections suitable for various occasions

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Visual Language and UI

  1. Colors: Utilize a color palette inspired by nature, incorporating earthy tone like muted earthy reds. This creates a sense of authenticity and harmony with the handmade crafts.
  2. Clean and Minimal Layout: Opt for a clean layout that allows handmade crafts to emphasis. Use white space to create a sense of elegance and simplicity, enabling the crafts to stand out.
  3. Typography: Legible and visually pleasing fonts that align with the overall theme of the website. Use a combination of typefaces for headings, subheadings, and body text to create visual hierarchy and enhance readability.
  4. Textures and Patterns: Introduce subtle textures or patterns inspired by traditional crafts or cultural motifs to add depth and visual interest to the website's design.